Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
For FW24, Fashion Got Fragrant
CELINE's First Makeup Product Is Quintessentially French
A New Coffee Table Book Paints Nail Art's Colorful History
Forget Dior's New Look — Meet Dior's New Smell
Highsnobiety’s First Beauty Product Doesn’t Exist — But One Day, It Might
Down the Rabbit Hole With r/TrueRateMe
The Lower Back Comeback: Unpacking the Tramp Stamp’s Triumphant Return
Face Value: The 5 Best Beauty Drops of February
Dua Lipa's Beauty Ethos Is "Natural, No F*%ks Given"
Is Bella Hadid Launching a Beauty Brand?
ASSET Is the Butt Skincare Brand We Can All Get Behind (EXCLUSIVE)
