CELINE is the latest luxury imprint to double down on beauty. The French maison, which launched a fragrance line in 2019, is officially expanding into makeup.
CELINE's new venture, announced via a short film showcasing the brand's Winter 2024 offerings, will debut this fall with a single red lipstick. Housed in a gold sheath embossed with CELINE's logo, the rouge is an ultra-luxe upgrade to the quintessentially French makeup essential.
In January 2025, the full "Le Rouge CELINE" lipstick line, spanning 15 satin-finish shades, will release. A new selection of beauty products will be introduced each season — according to a press release, customers can expect lip balms, mascaras, eyeliners, eye pencils, powder, nail polish, and "blush cases."
CELINE joins a slew of other brands getting in on fashion's beauty boom. In January, Prada's skincare and makeup line launched in the U.S. Shortly after, Miu Miu announced it signed a licensing deal with L'Oréal.
Over the past several months, Rabanne, A.P.C., and Marni have all launched, or announced the imminent launch, of its own beauty lines. Kering Beauté, the conglomerate's in-house beauty division, is currently developing the category for Bottega Veneta, Balenciaga, and Alexander McQueen.
It's a wise move for brands whose wares might not be approachable for your average Joe. A designer bag or coat might cost thousands of dollars, but a lipstick or blush is priced far more accessibly.
That said, expect CELINE Beauté to be an extravagant affair — we're talking about the house that sells $94 bar soap, after all.
