Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Louis Vuitton's Bag Vase Costs More Than the Real Deal
It's Official: Data Says Tory Burch Is Back
Ephemeral's 'Made-to-Fade' Tattoo Studios Are Closing Down
Ready, Set, Schlep: The Best SS24 Bags Are Ludicrously Capacious
Dating Advice: Get Makeup All Over His Jacket
Edvin Thompson's Beauty Lookbook
Romance, Girlhood, Nostalgia: Why Roses Are Fashion’s New Favorite Flower
Move Over, Kylie — Jennifer Coolidge Launches Lip Kit With e.l.f.
The Rich & Famous Are Putting Diamonds on Their Skin
How Sol de Janeiro Became TikTok’s Favorite Fragrance Brand
The Ballet Flats That Started It All Are Back
After a Controversial Demise, Beautycon Is Back & Doubling Down on Diversity
