Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Fragrance Brand House of Bō Isn’t Afraid to Be a Crowd-Pleaser

  • EXCLUSIVE: A Masterclass in Coquettecore Beauty at Sandy Liang SS24

  • 'The Face Is a Poem': Haider Ackermann Enters Beauty With Augustinus Bader

  • With Zendaya's Help, Lancôme & the Louvre Turn Greek Mythology Into Makeup

  • Dior's Most Iconic Perfume Gets the Francis Kurkdjian Treatment

  • Marc Jacobs Beauty Is Officially Relaunching With Coty

  • Rabanne's Space Age-y Makeup Line Is Slick AF

  • D.S. & Durga's Tennis-Inspired Fragrance, Crush Balls, Is an Ace

  • Frédéric Malle's New Fragrance, Heaven Can Wait, Is a Love Story in a Bottle

  • Studio Ghibli Turned Its Most Iconic Movies Into Fragrances