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It's Official: Data Says Tory Burch Is Back

Written by Alexandra Pauly in Style

We've said it before and we'll say it again: Tory Burch is back in a big way. The label's quiet rebrand has landed it a coveted spot on Lyst's Q3 fashion index, a ranking of the industry's hottest imprints and products.

According to the report, searches for Tory Burch are up 15 percent this quarter, likely thanks to its fresh, new feel — a facelift that had the likes of Emily Ratajkowski and Lori Harvey sitting front row at the label's Spring/Summer 2024 runway show.

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Fittingly, Tory Burch is one Lyst's "Breakout Brands" of the quarter. Not bad for a 19-year-old label once considered the domain of Upper East Side moms.

Tory Burch has also created one of fashion's hottest products: its "pierced" mules land at sixth hottest product of Q3, right behind Birkenstock's ever-popular Arizona sandal.

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As for number one? We've got the "Tabi Swiper" to thank — the hottest product of the quarter is Maison Margiela's Tabi Mary Jane, the "it-shoe" at the center of one woman's Tinder tale for the ages. (If you somehow haven't heard about the Tabi Swiper, here's a refresher.)

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Other notable takeaways from Lyst's Q3 index: Miu Miu is fashion's hottest brand; Taylor Swift's New Balance 550s sent searches for the sneaker soaring 44 percent; Cos' quilted bag is this quarter's affordable favorite (in Q1, it was UNIQLO's $20 crossbody).

Head to Lyst's website for the rest of the platform's fashionable findings.

Alexandra Pauly

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

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