Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Goodbye, Christopher Kane
Pharrell's Phashion Week, ERL's Runway Debut, BLACKPINK's New Art Director
From Billie Eilish No. 2 to Prada Paradoxe, These Fragrances Won 2022
EXCLUSIVE: LAFCO's AI-Generated Fragrance Points to the Future of Perfume
Finally, Sun Protective UPF Clothing That's *Actually* Stylish
We Braved the Apocalypse For DSM's "Market Market" Sale — Here's What We Found
Lil Nas X Is in His Bold Beauty Era
Sorry, Gen Z: Skinny Jeans Are Officially Back
Summer Vibrations: This Season’s Hottest Accessory
As the Industry Cheers Dolce & Gabbana, Don't Forget Their Not-So-Brief History of Racism
How Did an Ad for Bioré Pore Strips Become TikTok's Latest Controversy?
Everything We Found at Century 21's Newly Reopened Flagship Store
