Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
LUAR Turns the Ana Bag Into Jewelry
A Fragrance Fit for Kendall Roy, Courtesy of Brunello Cucinelli
Designer Simon Skinner's 'Syntax' Exalts the Afro Pick
Meet Good Weird, the Evan Mock-Approved Brand For Beauty Explorers
Meditations on Scent With Andreas Keller, the Socrates of Smell
Is France's Move to Crack Down on Beauty Filters & Retouching Actually Good?
Telfar's Live Pricing Model ≠ More Expensive Clothes
The RealReal Shuts Down Its Beauty Business
Parker Kit Hill's Beauty Lookbook
For National Fragrance Day, Highsnob Editors Are Spritzing These Scents
Jeremy Scott Bids Farewell to Moschino
Mall Goth, Meet Health Goth: Avril Lavigne & Tyga Do Date Night
