Say goodbye to the The RealReal's dynamite deals on skincare, hair care, and fragrance — the luxury resale giant is quashing its beauty category in an effort to refocus on fashion consignment, the core of its business.

According to a company spokesperson, The RealReal's beauty division comprises "a small piece" of its marketplace. "We'll continue to sell through the existing inventory and sunset the category," the representative told WWD.

At the time of publishing, its website stocked brands including pricey perfume house Ormaie, clean hair care purveyor Ceremonia, and Kindred Black, a skincare, makeup, and fragrance label that packages its products in hand-blown glass.

Your Highsnobiety privacy settings have blocked this Instagram post.

The RealReal's withdrawal from beauty runs counter to retailers' recent embrace of the category. Over the past year, e-commerce and brick-and-mortar giants including FarFetch, Moda Operandi, and Best Buy have expanded into makeup and skincare, which some consider to be recession-proof.

But The RealReal has bigger fish to fry than keeping its beauty division afloat. In February, the company laid off approximately 230 employees and announced the closure of four stores including its flagship locations in San Francisco and Chicago.

Your Highsnobiety privacy settings have blocked this Tiktok.

The cutbacks weren't exactly a surprise to anyone who'd followed allegations that The RealReal — which claims to employ a rigorous authentication process — sold fake designer items. The accusations first surfaced in 2019, when CNBC spoke to former employees who shared firsthand accounts of counterfeits, damaged items, and pricing errors slipping through the cracks.

Four years later, the scandal hasn't blown over. Last August, The Cut published a feature investigating the "dumpster fire" that is The RealReal. Log on to TikTok or Twitter, and you'll find no shortage of disgruntled customers (including former Real Housewife Bethany Frankel) taking to social media with their unsavory shopping experiences with the company.

We Recommend
  • Face Value: The 5 Best Beauty Drops of June
    • Beauty
  • Is Glossier Rebranding? Beauty Sleuths Say Yes
    • Beauty
  • Hailey Bieber, Beauty Boss & Mom-To-Be, Dresses the Part
    • Style
  • Where Did All the Fun Beauty Packaging Go?
    • Beauty
  • Face Value: The 5 Best Beauty Drops of May
    • Beauty
What To Read Next
  • The Other New York Clothing Brand Thriving on Horsepower
    • Style
  • If You’re Just Now Tuning Into the WNBA, Its OG Merch Brand Told You So
    • Style
  • If You Don't See Yourself in Your Bike Basket, Accessorize Harder
    • Style
  • When It Comes to Fashion, Paige Bueckers Is All About Opposites
    • Style
    • sponsored
  • Maika Monroe's ‘Longlegs’ Press Tour Is Scarily Stylish
    • Style
  • Kith's Beautifully Braided Birkenstocks Are Back
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.