Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Is a New Flagship Store Enough to Reboot Glossier?

  • At Head of State, TikTok's "Crying Makeup" Takes on New Meaning

  • At Luar, Evanie Frausto Engineered Gravity-Defying Hair

  • Bananas, Ice Spice & 'The White Lotus': The Most Viral Moments From NYFW

  • WARE Is Bringing Beauty to the Beauty-Averse

  • Rihanna's Favorite Fragrance Brand Bottled Valentine's Day

  • The Story Behind Those Wild Animal Prosthetics at Collina Strada

  • Jennifer Coolidge Is the Beauty Queen We Deserve

  • Phoebe Philo's Return, Burberry's Rebrand, & the Stem Player's Ye-Free Future