Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Flop of the Week: Hostess Doesn't Know What "Twink" Means

  • Charli D'Amelio Kinda Bodied Her First Fragrance

  • Get a Nails by Juan Manicure at Home With Faculty's New Collab

  • Beyoncé Said "Let Me Upgrade Ya" & Added All Her Music to TikTok

  • We Found the Surprise MVP in Isamaya Ffrench’s Beauty Line

  • Pharrell Wants You to Use (Sun) Protection

  • Balenciaga Skipped the Collab and Just Made a Croc

  • Lana Del Rey & Jack Donoghue: A Power Couple for the tumblr Generation

  • Fashion Obscura: Hussein Chalayan's Outsider Fashion

  • A Closer Look at Anne Hathaway's Flawless 'Fit Agenda