Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • PrettyLittleThing's Runway Show Turned Into a Big Ugly Thing

  • Meta Is in Hot Water Again, This Time for Facial Recognition Tech

  • Appropriately, Kanye West Is Debuting 'DONDA 2' in Concert

  • Tracking Ye & Julia Fox, From Make-out to Break-up

  • Rihanna's Maternity Style, Ye's 'DONDA 2' Party, & Virgil Abloh's $352K Sneakers

  • Kanye West Blames Woman For Something She Didn't Do

  • Lady Gaga's Italian Accent Is Rivaled Only by Julia Garner as Anna Delvey

  • Gucci's New Metaverse Project Invites You to Play in The Sandbox

  • Rick Owens' LAMYLAND Perfume Comes Encased in Camel Skin

  • Meta's Latest Misstep Is a Fashion Emergency