Highsnobiety

This article was published on February 10 and updated on February 11.

Telfar fans are going wild over the brand's latest bag colorway, a rosy mauve shade pretty accurately dubbed "Corned Beef."

It's not just the color's imaginative name that has prospective buyers buzzing on social media — its cultural meaning is also resonating among those familiar with Liberian culture and cuisine.

"Almost every Liberian struggle meal consists of corned beef," one Twitter user pointed out, while another explained: "Telfar [Clemens] is a Liberian from Queens. Corned Beef is very on brand. IYKYK."

Your Highsnobiety privacy settings have blocked this Twitter post.

This isn't the first time Clemens has used fashion and design to honor his heritage. Last year, the creative designed uniforms for the Liberian Olympic team, who competed in the striking yet practical garments at the Tokyo games.

Expanding on his foray into performance sportswear, Clemens later released the uniforms to the public as part of the "Liberia Collection," a range of jerseys, trackpants, and T-shirts rendered in red, white, and blue — the colors of the Liberian flag.

Your Highsnobiety privacy settings have blocked this Instagram post.

With the drop, Telfar remained loyal to its famous slogan: "It's not for you — it's for everyone." It's this un-elitist approach to fashion that has, in part, made Telfar one of fashion's buzziest brands.

Anyone can purchase Clemens's "Corned Beef" bag or his Team Liberia uniform, but they're only fully appreciated by those who understand their cultural significance. By referencing his Black identity in his work, Clemens continues to open up the world of luxury fashion to those traditionally excluded from it.

Your Highsnobiety privacy settings have blocked this Instagram post.

After it hit Telfar's site on February 11, Telfar-ians humorously reacted across social media to securing the delicious new colorway.

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
We Recommend
  • Daniel Lee's LFW Burberry Finale Is His Best Yet
    • Style
  • This ASICS GT-2160 Sneaker Might Be the Best Yet
    • Sneakers
  • Michael Cera Lands Best Role Yet: Lotion Ambassador
    • Beauty
  • 21 Black-Owned Brands to Shop in 2024
    • Style
  • Oh, Happy Denim Days: Telfar’s Dropping Denim Bags...with Zippers!
    • Style
What To Read Next
  • It's Naruto x Crocs Time (Again)
    • Sneakers
  • Margiela & Salomon Have Serious Slip-On Goodness on Their Hands
    • Sneakers
  • For Louis Vuitton, Former Rivals Federer & Nadal Take a Hike (EXCLUSIVE)
    • Style
  • Dogs Are the Main Character at Cannes
    • Style
  • Crocs' First Fashionable Sneaker Is Finally Launching
    • Sneakers
  • At Celine Winter '24, a Fantastic Symphony of Sleek Clothes Awaits
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.