Every time two of your favorite brands collaborate on a dope collection, an artist samples a track you forgot you loved, or superheroes come together in a blockbuster, a mashup has been done right. Inspired by this idea of recreation and birthing new originals, Boston-based sports lifestyle brand ’47 is introducing ’47 Mashup.

It’s hard to let go of the original but, equally, there’s a lot to be admired when someone takes the time to creatively weave the most compatible parts of individual concepts. The ’47 Mashup collection sees instantly recognizable elements from NBA logos, mascots, and taglines combined to create fresh emblems for 2018.

Designers at ’47 looked at visuals from each team’s entire range and selectively combined them to create one-of-a-kind graphic designs that sit across ’47’s headwear and t-shirts. This latest addition to the NBA x ’47 partnership includes the Chicago Bulls, Brooklyn Nets, Boston Celtics, Cleveland Cavaliers, Sacramento Kings, and Golden State Warriors, among other teams.

“Though each team mark is strong on its own, at some point it seemed like elements from one could perfectly assemble with another,” said Joe Zuidema, ’47 Headwear Designer. “A song mashup is usually created with this same discovery. The end result becomes its own original work.”

Check out the new collection in the gallery above, then shop exclusively at Lids and ’47.

  • Photographer:Thuan Tran
  • Stylist:Jorge Gitoo Wright
  • Models:Chiki Uno & Daniel Ling

We Recommend

  • basketball shoes

    The Best Basketball Shoes of the 2022-23 Season

    Sneakers
  • Image on Highsnobiety

    Cast Your Eyes Across New A Kind of Guise

    Style
  • Image on Highsnobiety

    A Kind of Guise Went on a Road Trip This Season

    Style
  • Image on Highsnobiety

    More OVO x New Era For Your Head Top

    Style
  • Image on Highsnobiety

    The New French Renaissance Is Clothed in Terry

    Style
  • frame

    This Is the NBA's Unexpected New Favorite Brand

    Style

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: How Dior Handcrafted Its "Futuristic Armory"

    Style
  • Image on Highsnobiety

    Loro Piana Pops Up On Rodeo Drive

    Style
  • Image on Highsnobiety

    The Biebers Face Off in a Battle of Bizarre Sunglasses

    Style
  • Image on Highsnobiety

    We're Dreaming of an Off-White™ Christmas

    Style
  • Image on Highsnobiety

    Arc'teryx System_A Is Back & It's Extra Pink

    Style
  • Image on Highsnobiety

    Drake's "Certified Lover Boy" Air Force 1s Are Finally Here

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.