520M returns to ISPO this year, offering the furthest exploration yet into the future of fashion, culture, and the outdoors.

Launched last year, 520M is a partnership between Highsnobiety and ISPO, the leading sports and outdoor trade fair, that explores the intersection of fashion and culture within the outdoor industry. 520M takes its name from the highest altitude in Munich, where ISPO takes place every November.

This year, the 520M booth will be the focal point of the event, showcasing collections and curations from Beinghunted., Faction x Prada, Mammut, Salomon, Slam Jam, Oakley, The North Face, Vibram, and more. From state-of-the-art avalanche equipment to rare archive outerwear, luxury ski collaborations, and never-before-seen products, the 520M booth will present the spectrum of pinnacle outdoor gear.

The booth will also be the grounds for an extensive program of talks, panels, and workshops with experts including Nicolas Barosi, CEO and Co-Founder of Wanderlust Vision, Julia Lebossé, Sneakers by Women Founder, and HOKA Brand Consultant and Ambassador Rudy Trobrillant, as well as representatives from Oakley, Slam Jam, ROA, The North Face, This Thing of Ours, and more. Participants can expect deep dives into topics such as the place of mental health and wellness in outdoor experiences, what the future of the outdoors holds for retailers, and the evolution of gorpcore.

Additionally, we'll present our newest white paper, The New Outdoors, which explores the crossroads of performance, fashion, and culture within the outdoor industry. Through surveys with 400 Gen Z and millennial cultural pioneers across the globe, and interviews with industry leaders, we examined the players, consumers, and creative endeavors shaping the New Outdoors.

If you’re heading to ISPO, make sure to stop by the booth. If not, stay tuned here for more on 520M and The New Outdoors.