No Points For Guessing What Time Our 6PM Collab Drops
Brand: 6PM x Highsnobiety
Release Date: September 16 at 18.00 CET
Key Pieces: The bomber jacket has become one of 6PM's most popular pieces, and our co-branded version delivers the style in a subtle grey hue.
Buy: Highsnobiety Shop
Editor's Notes: If you miss the madness of the queues outside Supreme on drop day, try heading to a German city on the day of a 6PM pop-up shop.
You will not only find crowds trying to grab whatever they can from releases that sell out almost instantly, but crowds of people surrounding founder Achraf Ait Bouzalim (and his distinctive pink-colored Bentley).
The Frankfurt-based label has well and truly managed to capture the imagination of the country's fashion crowd and is able to bring them out in hoards.
"We definitely want to have an impact on Germany like Stüssy or Palace, for example," Achraf told us in a recent interview. And judging from the crowds the brand brought with them to our BERLIN, BERLIN launch party, 6PM is heading in the right direction.
But the label's influence has spread far beyond Germany, or Europe for that matter. The brand can count American rappers like Lil Baby and $NOT as fans, and it's collaborated with London-based artist SLAWN, a true multi-hyphenate who does everything from modeling in Supreme catalogs to creating art for Louis Vuitton.
The brand's latest collaboration is with this very magazine with an exclusive 4-piece capsule drop.
The release includes two white graphic t-shirts, one of which comes with instructions not to wear before 6pm, a black hoodie emblazoned with iconography that points to each brand, and the label's sold-out bomber jacket back by popular demand.
As is typical with any piece from 6PM, they all come in a boxy fit — wide in the body and slightly cropped. But this is most noticeable on the bomber jacket, with the bulky silhouette ending right at the wearer's hips.
Having become a signature piece for the label, helped along by Lil Baby co-signs, our version of the jacket comes in a grey color that forefronts the fabric's distinctive texture. It is then finished off with embroidery and a pull tab that points towards both brands for a co-branded spin.
Releasing at 6pm (obviously) on Friday 16 September, this drop will be available exclusively via the Highsnobiety shop.
