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I Love LA (Mornings):

In Stride with adidas' ADIZERO EVO SL

  • Story bySam Tracy
  • PhotographyMaddy Rotman

Unlike other metropolises, Los Angeles wakes up in layers. First, it’s the early risers, laces double-knotted and headphones in, moving quietly under the yellow wash of dawn. Then, the daybreak navigators appear—the likes of dog walkers and café-bound commuters threading through its avenues. Finally, the full crescendo: traffic thickening, the 405 humming, a city fully clocked in. 

Amidst the flow of a waking city, three sartorial pacesetters claim the sun-dappled streets in adidas ADIZERO EVO SL. Step by step, their strides thread together in a syncopated prelude to the morning’s shared pulse.

Flowstate It-Girl

There’s nothing more tragic than an unripe banana in a smoothie.

Kyla stares into the blender’s viridescent vortex. “Practice radical acceptance,” she reminds herself. Her therapist would be proud. The motor roars to life anyway, pulverizing spinach, ice, and a panacean green powder, only to be drowned out by the hypnotic synths of electropop in her tangled wired headphones. The dialtone of an incoming call disrupts the melody.

“Oh, yes. A three-way call. Classic us,” she thinks.

The morning light slices through the kitchen blinds, striping the countertop in pale gold bands. Kyla pours the liquid elixir into her tallest glass—quick, decisive, expertly—letting it foam dramatically at the rim. With her free hand, she glides a jade roller along her cheekbone—slow, upward, intentional—cool stone against skin still warm from sleep. Across the split screen, her trendiest companion is pacing back and forth, surrounded by outfit options. In the background, her friend on the go breathily cuts in and out over the speaker. 

Mid-sip and mid-roll, Kyla pauses in awe of her ambition. Through the crackle of city wind and pounding footsteps, she confirms at least one of them has begun without the others. A run before a run—whatever happened to slow mornings? Call it competition, but Kyla’s not going to be left on the sidelines. Oh, no. 

She slips her feet into the adidas ADIZERO EVO SLs waiting by the kitchen threshold. After slipping on the sneakers, she rocks on the foam-lined soles. Heel to toe, heel to toe. Laughter crackles through the speaker. Kyla drifts in and out of the conversation, adding a line here, a half-thought there, pausing mid-sip to clock the cadence of someone else’s sentence. Even through a screen, her timing is always perfect.

She takes the stairs two at a time, wedging her phone between shoulder and ear as the call collapses into overlapping commentary and occasional chuckles. Outside, the air is bright and already warm, palm shadows striping the pavement in long, lazy lines. She spots them before they spot her—one mid-stride, one freshly laced, both orbiting the same invisible starting line. They collide in a loose three-way hug, then collectively pivot toward the open stretch of street. 

Now it’s a go.

The Trend Leader

Four flights up, Anastasia’s sunlit loft of usually tidy proportions is transforming into a texture-strewn dressing room. To one side, a matching two-piece set in optic white. To the other, micro shorts with a vintage hoodie. She’d read somewhere that retro yoga pants are making a comeback—should she? No, not today. She doesn’t have time to decide how to trend; she has to lead

A floor-to-ceiling mirror reflects the chaos of color and texture she’s pulled from drawers and racks. She picks up a black-and-white striped windbreaker and tilts it to the light, watching the fabric catch the sun. Anastasia spins on her heel, scanning combinations, mentally mapping the perfect OOTD Instagram frame before she steps out the door.

The video call hums in the corner of the loft, a pixelated window into her friends’ morning. Kyla is mid-blend, sipping a puréed green elixir with a jade roller pressed to her cheek. Isa is already punctuating the city with rhythmic strides, breathless and ahead. Anastasia’s thumbs hover over outfit options, swiping through an invisible wardrobe in her mind, and snagging the one that ultimately speaks to her. It’s intuitive.

She pulls on the adidas ADIZERO EVO SL, feeling the soft cushion beneath her heel and the subtle spring at the toe. Her look: officially complete. Anastasia takes one final glance at her reflection, tucking back any stray strands in her slickback bun, then she’s out the door. 

The city hums beneath her steps as concrete and steel frame her runway. The morning light catches onto the contours of her gear as she treks along the well-acquainted route. First, turn right. Then, turn left. Suddenly, she spots them: the girls await at the corner ahead. Let the run—er, fun—begin.

The Community Pacesetter 

Isa sighs. Oh, a morning run—there’s nothing quite like it. Besides the hypnotic cadence of her steps, the only sounds are chirping birds and the occasional faint car horn in the distance. Oh, and the whir of a blender. A phone call hums in her ear: a pixelated portal to Kyla mid-sip and Anastasia’s indecision, both suspended in their morning routines while she’s already miles into hers.

Her every step presses into the asphalt with purpose. Sneakers land, rebound, land again. Pavement vibrates up through her torso. Her adidas ADIZERO EVO SLs spring beneath her toes, absorbing and returning her expended energy. She breathes in crisp air—sharp, clean—and exhales tension—grounded, calm. Out of the corner of her eye, bright morning rays fracture through buildings, turning brick warehouses into liquid gold.

Each corner feels like a checkpoint: one mile, one mile and a quarter, one mile and a half. The mural by her usual café streaks past. She notes the coffee cart she’ll pass on the way back for a victory sip. Something more to look forward to, she thinks. Isa glances at her phone display’s split screen again—a smoothie abandoned on the counter, a pair of laces tightening. She smiles at their chaos. Listen, somebody’s got to set the pace!

Highsnobiety, Highsnobiety, Highsnobiety

And then, there they are. Kyla and Anastasia approach, phones lower, smiles widen. Isa slows just enough, letting her momentum meet theirs before launching into a three-way hug. She pulls back, and without a word, all three turn in sync, sneakers hitting the asphalt in unison. Is it a run or a ritual? Well, yes, and it’s underway. 

Click here to feel fast with the adidas ADIZERO EVO SL.

  • Story bySam Tracy
  • PhotographyMaddy Rotman
  • Photography AssistantAustin Calvello
  • Digital TechnicianBono Melendrez
  • DirectorVivian Kim
  • DPCory Burmester
  • Assistant CameraPaul Wiedt & Codi Roberts
  • Sound OperatorGabriel Linkiewicz
  • GafferEddie Reid
  • Key GripBrendan Riel
  • StylistDre Romera
  • Stylist AssistantMelina Suriani
  • Hair & MakeupStacey Tan
  • Hair & Makeup AssistantsCrystal Lozada & Sydney Staehle
  • Set DesignStefania Luchessi & Ken Taylor
  • Art DirectorSara Park
  • Creative DirectorMatty Sorensen
  • Lead ProducerSophia Parisel
  • Production ManagersCharlie Nishimura & Eli Shillinger
  • Local ProducerBrandon Zagha
  • Production AssistantPaul Arroyo
  • Production TransportFrank Pfeifer Shuttle & Seamus Harrington
  • Account DirectorMarcella Astini
  • Senior Director, Head of Client ServicesJohanna Laura Gerhardt
  • Marketing AssociateCelina Stenau
  • Paid Media ManagerJordan Quashie
  • Senior Media Operations ManagerKeenan Tanaka
  • Senior Director of Brand PartnershipsLogan Slater
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