Highsnobiety
adidas

Brand: adidas

Model: Puig PK Primeblue

Release Date: Available now

Price: $110 / €110

Buy: adidas

What We’re Saying: Lucas Puig is the latest adidas athlete to have his signature line fall under the German sportswear giant’s partnership with Parley for the Oceans. The French skater’s signature sneaker has been reimagined as a lifestyle sneaker featuring Primeknit made in part by using recovered ocean plastic.

Due to Puig’s hometown of Biarritz, France being by the beach — and one of the surfing capitals of the world — the skater has seen firsthand how much plastic ends up in the oceans.

“Since I discovered Parley technology, I have always wanted to use it for my pro model. We all know plastic is a big problem for our planet,” he tells Highsnobiety. “I hope it sheds light on this issue for people that don’t pay attention to this.”

The Puig PK Primeblue, as mentioned above, is not a skate shoe, rather it is a lifestyle version of Puig’s signature sneaker. “It’s a chill skate shoe, the kind of shoe you put on when you grab your cruiser to get a croissant and baguette,” laughs Puig.

Lucas Puig’s latest adidas sneaker is available now via adidas.com for $110.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • From Nike to ASICS, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From HOKA to adidas, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From adidas to Converse, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Dingyun Zhang's First adidas Sneaker Is One of a Puffed-Up Kind
    • Sneakers
  • adidas YEEZY's March 2024 Drops: Everything to Know
    • Sneakers
What To Read Next
  • Hats Off to a Timeless Icon with “The 59FIFTY Story”
    • Style
  • Supreme's New Owner Changes Nothing — Yet
    • Style
  • Why This Aimé Leon Dore New Balance Should Influence All Future Shoe Collabs
    • Sneakers
  • This $460 Lookalike Is Not a Samba
    • Sneakers
  • Nike’s Retro Zip-Up Sneaker Continues to Strike Gold
    • Sneakers
  • Hey Dad, Can I Borrow Your Jorts This Summer?
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.