Brand: adidas

Model: Puig PK Primeblue

Release Date: Available now

Price: $110 / €110

Buy: adidas

What We’re Saying: Lucas Puig is the latest adidas athlete to have his signature line fall under the German sportswear giant’s partnership with Parley for the Oceans. The French skater’s signature sneaker has been reimagined as a lifestyle sneaker featuring Primeknit made in part by using recovered ocean plastic.

Due to Puig’s hometown of Biarritz, France being by the beach — and one of the surfing capitals of the world — the skater has seen firsthand how much plastic ends up in the oceans.

“Since I discovered Parley technology, I have always wanted to use it for my pro model. We all know plastic is a big problem for our planet,” he tells Highsnobiety. “I hope it sheds light on this issue for people that don’t pay attention to this.”

The Puig PK Primeblue, as mentioned above, is not a skate shoe, rather it is a lifestyle version of Puig’s signature sneaker. “It’s a chill skate shoe, the kind of shoe you put on when you grab your cruiser to get a croissant and baguette,” laughs Puig.

Lucas Puig’s latest adidas sneaker is available now via adidas.com for $110.

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