For many fans, Aimé Leon Dore's output boils down to one thing: those collaborative New Balance 550 sneakers. Finally, the ALD x NB 550s are back, restocking online via raffle for Spring/Summer 2022.

What is the secret to the 550's success? It's an extremely normal shoe that's (slightly) more IYKYK than the Air Force 1.

Even as the 550 becomes sneaker-dom's worst kept secret, a sort of cruise control to cool, the silhouette keeps selling out with the quickness. New Balance can't keep this sneaker in stock and doubly so when there's an ALD logo slapped onto the tongue.

In fairness, Aimé Leon Dore really kicked off the 550 hype a couple years ago. Not only did ALD single-handedly revive the silhouette but, with its extremely approachable approach to aspirational imagery, it made the shoe a must-have for even the most casual of streetwear consumers.

Demand for ALD's fairly normal New Balance 550 colorways remains at a fever pitch, with the sneakers taking the top spot of Lyst's Q1 2022 rankings for men's items, though the shoes have genderless appeal.

Aimé Leon Dore's other New Balances, be they the tall 650, handsome 991 Made in UK, or magically disappearing 990v2, don't command the same rabid demand as the 550s.

Not because they're unattractive sneakers, of course, but simple because the 550 is the ultimate elevated basic sneaker. It's normal enough to be wearable with everything and juuuuust unattainable enough to be a casual flex.

With ALD founder Teddy Santis overseeing New Balance projects that go beyond his brand's scope, there's no shortage of LES-approved NB sneakers rolling out these days, so perhaps one will eventually overtake the ALD x NB 550s as the go-to downtown dude shoe.

But the New Balance 550s — launching in red, brown, and black colorways through a June 21 raffle on Aimé Leon Dore's website — currently reign supreme.

What To Read Next

  • Image on Highsnobiety

    At Bally SS23, Rhuigi Villaseñor Strikes Gold

    Style
  • Image on Highsnobiety

    Leave It to A$AP Rocky to Make the Western Tuxedo Look Cool

    Style
  • Image on Highsnobiety

    Bottega Veneta SS23 Is Full of Moods

    Style
  • Image on Highsnobiety

    HAL STUDIOS & ASICS Go Forest Mode

    Sneakers
  • Image on Highsnobiety

    Ferragamo Enters Its Sexy Era Under Maximilian Davis

    Style
  • Image on Highsnobiety

    All Things Julia Fox at Highsnobiety's Milan Fashion Week Party

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.