Apple is almost ready to launch its new subscription streaming service Apple TV+, Bloomberg reports. The tech giant is gearing up for an early November 2019 rollout, which is likely an attempt to slide into the market before Disney+ lands on November 12.
Apple has reportedly spent $6 billion gathering TV and movie content for the new platform. According to Bloomberg sources, the price of that catalog for subscribers could be $10 per month, with the Cupertino company weighing up a plan that would match Apple's other subscription services but come in at more than Netflix and Amazon Prime's $9 per month and Disney+'s $7 per month.
Apple's target is to reach $50 billion in overall service sales by 2020. Apple TV+ will start with a small selection of shows and potentially a free trial for users before the company expands its content over several months.
The service will launch in 150 countries and mark Apple's first venture into video subscriptions. Apple TV+ will be one of the five major digital subscription services in Apple's portfolio, following Apple Music, the upcoming Apple Arcade gaming service, Apple News+, and iCloud.
