After debuting the shoe at Paris Fashion Week, the time has finally come for AURALEE to release its minimal New Balance 550. The collaboration is the latest in an ever-growing line of projects starring the revitalized silhouette, which was brought back last year with the help of Aimé Leon Dore. Since then, the '80s basketball model has had other collaborative partners, while simultaneously arriving in general release colorways.

AURALEE's New Balance 550 collab was originally featured in a roundup with other new sneakers including the Nike SB Dunk High "Hawaii," atmos x adidas Superstar “Mt.Fuji,” BAPE STA "Pastel" and "Gingham," and PENSOLE Design Academy x ASICS GEL-MIQRUM.

Read on to get the latest info about the AURALEE x New Balance 550 and more.

AURALEE x New Balance 550

Release Date: July 16, August 19 via END.

Where to Buy: Online at AURALEE and at select retailers

Editor’s Notes: AURALEE's version of the 550 is as elegant as they come, as the basketball oxford boasts a monochromatic look crafted from high quality leather. Adding to the overall minimalist theme, the shoe's thick cushioned tongue features a plain piece of leather in place of the usual basketball logo. As the Japanese brand points out, the collaborative 550 is a classic yet fresh style designed for everyday wear.

Nike SB Dunk High "Hawaii"

Your Highsnobiety privacy settings have blocked this Instagram post.

Release Date: TBC

Where to Buy: TBC

Editor’s Notes: Fans of Nike SB Dunks can look forward to this new Hawaiian-themed iteration reportedly dropping sometime in 2021. The pair stands out with its lively floral upper, which is branded with a hemp Nike Swoosh on the side. A release date for the "Hawaii" Dunk High has yet to be announced, however, it is expected to arrive in the months ahead for $120.

atmos x adidas Superstar “Mt.Fuji”

Release Date: March 6

Where to Buy: atmos

Editor’s Notes: For their latest foray, atmos and adidas present a new reimagining of the iconic Superstar. Inspired by Japan's tallest peak, the pair features an upper decorated with graphics depicting fireworks exploding around Mount Fuji. A red tag with Japanese characters then draws attention to the heel, while blue laces provide the shoe with even more coloration.

BAPE STA "Pastel" and "Gingham"

Release Date: March 6

Where to Buy: BAPE

Editor’s Notes: Over the weekend, BAPE will be releasing a new women's-exclusive BAPE STA capsule. The drop is led by a seasonally-appropriate pastel pair, which is ideal for the warm weather season ahead, and also includes two iterations done up in multicolored gingham plaid.


Release Date: Available now

Where to Buy: ASICS

Editor’s Notes: ASICS has tapped PENSOLE Design Academy, a footwear design school based in Portland, Oregon, for a new collaboration spotlighting the GEL-MIQRUM. The retro-flavored silhouette is decked out in a bright purple and blue colorway that draws from ASICS designs of the '90s, all while being outfitted with the brand's latest technologies, such as GEL cushioning.

GOAT's Air Max Month Celebration

Editor’s Notes: GOAT is celebrating Air Max Month by letting sneakerheads lace up rare Air Max models using its AR Try-On feature. Beginning today, March 5, Sean Wotherspoon's Air Max 1/97 is available to virtually test out on the GOAT app, alongside the iconic Stash x Air Classic BW. Throughout the remainder of the month, additional Air Max favorites will be coming your way, including the Off-White™ x Air Max 90 "Desert Ore" and Air Max 95 "Stash" on March 12, the atmos x Air Max 1 Retro "Elephant" and Air Max 1 "Urawa" Japan exclusive on March 22, and the Air Max 180 "Opium" and this year's DQM x Air Max 90 "Bacon" on March 26.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

We Recommend
  • From ASICS to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From HOKA to New Balance, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From adidas to New Balance, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From New Balance to Reebok, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From Converse to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
What To Read Next
  • Hats Off to a Timeless Icon with “The 59FIFTY Story”
    • Style
  • Supreme's New Owner Changes Nothing — Yet
    • Style
  • Why This Aimé Leon Dore New Balance Should Influence All Future Shoe Collabs
    • Sneakers
  • This $460 Lookalike Is Not a Samba
    • Sneakers
  • Nike’s Retro Zip-Up Sneaker Continues to Strike Gold
    • Sneakers
  • Hey Dad, Can I Borrow Your Jorts This Summer?
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.