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Kanye West and Kim Kardashian no doubt changed the game when they unleashed the first look at YEEZY Season 6 via a series of paparazzi-inspired photos that showcased Kim donning the styles at various everyday locations. Now it seems the trend has already caught on as today Balenciaga has taken to Instagram to share a similar approach for its SS18 Women’s collection.

Styled by Lotta Volkova Adam, we see various models donning garments from the fashion house’s new women’s assortment, photographed trying to elude the paparazzi.

This comes just as the Wests have shared yet another campaign surrounding YEEZY Season 6, featuring a number of their model and celebrity friends captured in similar fashion to Kim’s aforementioned shoot. Unfortunately, though, it all may be illegal.

Nonetheless, take a look at Balenciaga’s paparazzi-inspired SS18 lookbook above.

In related news, Gucci topped Balenciaga as the hottest fashion brand of 2017.

Not NYC, not LA.