BEAMS Says Wear Your (Entire) Wardrobe
BEAMS PLUS wants you to wear your clothes this winter—all of them.
There's no out-layering BEAMS PLUS. The brand's Fall/Winter 2025 collection is yet another masterclass in rich seasonal layering, showcasing puffers on quarter zips on sweaters and jackets layered over button-ups over hoodies.
It's all paired with a color palette that's anything but dull, plus more funky patterns like those in the label's previous fall collections.
BEAMS PLUS has delivered collections bursting with vibrant colors, prints, and serious layering before. But there's an even bigger emphasis on this styling choice for FW25.
They're more visually appealing but they also highlight the brand's impressive materials and constructions.
BEAMS PLUS' clothes are essentially elevated American wardrobe classics.
The brand, itself the signature and international-friendly line of larger Japanese retailer BEAMS, is fixated on a wardrobe that's part workwear, part militaria, part tailoring, and all wearable. The lightly exaggerated new-season styling is only a slight departure from its core focus of versatility but it doesn't undermine the garments' innate appeal.
For the BEAMS fans looking to update their fall wardrobe, the BEAMS PLUS FW25 collection is scheduled to drop on August 29 at BEAMS PLUS stores and BEAMS' website.
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