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Not every great sneaker release has to reinvent footwear. In fact, Nike seems to be at its strongest when it doesn't. While every other brand is busy chasing the next viral silhouette or shocking collaboration, the Swoosh continues to mine its own archive with remarkable confidence. From streetwear staples, to Indoor Football Icons and Basketball classics. They're all part of the same conversation now!

In this iteration of our our weekly lineup of Nike releases, find proof that Nike offers great design week by week. From a killer croc embossed Nike Air Force 1 '07 LV8 and the street-staple Total 90 Shox, to low-profile silhouettes like the new Ava X, once again Nike offers both familiar favorites and cutting-edge novelties.

Please note: Some sneakers may sell out at speed.

Shop this week's best Nike sneaker releases below

Total 90 Shox Magia 'Black and Yellow Diamond'

NikeWomen's Total 90 Shox Magia 'Black and Yellow Diamond'
$150
Buy at Nike

Release Date: July 14 (/Available Now)

Editor's Notes: Loud and proud, the Shox Magia doesn't hide its heritage on the streets. Conjuring up an early 2000s vision of street fashion, Nike offers a proper 2026 update with just the right amount of charming nostalgia.

Air Jordan 3 'True Blue'

NikeAir Jordan 3 'True Blue'
$230
Buy at Nike

Release Date: July 18

Editor's Notes: Sometimes overlooked but always an icon, the Jordan 3 may not carry the notoriety of, say, the AJ4. But this true blue version with the elephant details is, has been, and will remain a heavy caliber. For the first time in the decade, this classic colorway makes a comeback — so don't be caught sleeping on it.

LeBron Witness 9

NikeLeBron Witness 9
$105
Buy at Nike

Release Date: Available Now

Editor's Notes: For the quieter off-court professional, this low-key Lebron Witness 9 speaks for itself. The muted suede upper and interesting embossed details make this sneaker more versatile than its on-the-court competitors.

SB Code 58

NikeNike SB Code 58
$90
Buy at Nike

Release Date: Available Now

Editor's Notes: For understated staples, Nike SB will always have you covered. Reinforced with a vamped upper and suede protection that all good skate shoes require, this is a Swiss Army Knife of a sneaker. The SB Code 58 is a durable, timeless, and effortlessly wearable offering.

Air Max 90 Premium

NikeNike Air Max 90 Premium
$145
Buy at Nike

Release Date: Available Now

Editor's Notes: True to it's '90's roots, Nike draws from its archive for this Chrome covered classic. Well balanced with a base of black details, this reimagined take on the ever-iconic Air Max 90 carries a sting in its tail. From the manor to the rave, this new Chrome Air Max 90 remains one of the most comfortable of Air Maxes.

Air Force 1 '07

NikeNike Air Force 1 '07
$125
Buy at Nike

Release Date: Available Now

Editor's Notes: Unofficially referred to as the "Killer Crocs," these embossed Air Force Ones shows there's a bit of a gaudy in all of us. Toned back with silver accents, the details make this a distinctive iteration on a timeless icon.

Ava X

NikeNike Ava X
$125
Buy at Nike

Release Date: Available Now

Editor's Notes: A Sci-Fi sequel, Nike re-imagines its most-beloved through a futuristic lens. Enter the Ava X: Sleek, packable and confident, this is Nike's techiest summer sneaker. More Solaris than cyberpunk, this iteration's only one version of many footwear futures... but one we sure do enjoy.

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