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A New Beyoncé Fragrance Is Here

Written by Alexandra Pauly in Beauty

Beyoncé Parfums is back.

A year after launching Cé Noir, loosely inspired by Beyoncé's Renaissance album, the mega-star's fragrance venture has announced a new scent: Cé Lumière.

Available for pre-order at Beyoncé's official website (shipping begins in November), the fragrance includes notes of black pepper, patchouli, jasmine, and musk. Information beyond its notes remains a mystery — social media posts teasing the new scent don't elaborate on its inspiration or backstory.

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That said, the fragrance's name — lumière is the French word for "light" — and preliminary visuals that depict an illuminated a perfume bottle suggest it has something to do with the sun.

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It's been a booked and busy 2024 for Beyoncé. In February, she debuted her hair care brand, Cécred, a line of curl-friendly products. August saw the star announce SirDavis, a whiskey brand created with Moët Hennessy. A month later, Bey followed with a Levi's partnership piggybacking on her Cowboy Carter song, "LEVII'S JEANS."

Beyoncé is, of course, no stranger to the business of fragrance. She launched her first scent, Heat, back in 2010, a success that birthed several flankers including Heat Rush, Heat Seduction, and Heat Wild Orchid.

When Cé Noir released in 2023, it marked her first new fragrance in a decade. Cé Lumière seems to suggest that Beyoncé Parfums is an ongoing venture that will introduce a new scent each year — and that the celebrity fragrance boom is far from over.

Alexandra Pauly

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

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