BLAUER FW25 is a Family Affair
For its Fall/Winter 2025-26 campaign, Blauer has partnered with legendary photographer Bruce Weber for a series of images that almost feel like an intimate family album. Shot under the Miami sun, the collaboration blends Blauer’s heritage with Weber’s unmistakably poetic eye.
As a family-owned business, Blauer tasked Weber to portray the cast as a gathering of relatives at a reunion. This concept of familiarity set the tone: Weber, who’s known for his expressive storytelling behind the lens, wasn’t interested in the superficial. When casting, he thought just as much about who people were as how they looked. And since this was his debut collaboration with Blauer, he took the chance to expand the cast. Why? Because as he says himself, flexibility matters: you want to find the right person for the right clothes, not the other way around.
Weber’s signature approach also meant surrounding himself with longtime collaborators, to engender that feeling of intimacy. Musician Tim Easton, first photographed by Weber in the 1980s, reappears here, as does Audrey Harrelson, who debuted in front of his lens as a child more than a decade ago. Cinematographer Theo Stanley, a friend since the mid-1990s, captured the campaign’s film component, and choreographer Richard Amaro was invited to bring movement into the frame, encouraging children to dance and inspiring the adults to follow. This sense of play fostered an atmosphere of trust, where new faces came together with old friends.
So, while this is technically Blauer’s FW25/26 campaign, it’s also a reminder that fashion isn’t just about looking good, it’s about the moments and memories you make while wearing it.
Find out more about Blauer’s FW25/26 here.
