Blauer USA’s FW23 campaign has just landed, and it’s got Pierce Brosnan’s son in it. Dylan Brosnan has some big shoes to fill considering his dad’s 007 legacy, and starring in the American brand’s latest campaign is a good start.
With fresh takes on traditional outerwear, a concoction of American spirit and impeccable Italian taste, Blauer USA is making its mark. The brand dates back to 1936, having gained traction for supplying technical garments to public services, notably the police and navy. In 2001, however, Blauer decided to dabble in the fashion world with style-oriented reinterpretations of their classic uniforms — and the rest was pretty much history. Say hello to the Blauer we now know and love.
Its products are instantly identifiable by the brand badge with the motto ”Uncompromising Performance”. It speaks to the Blauer’s American heritage and dedication to providing the best of materials, style and details. Its fabrics are high-performance like those used in uniforms but are softer to the touch, ensuring comfort for everyday wear while also providing protection and durability.
Blending American tradition with Italian flair, Blauer USA embraces an urban lifestyle keeping individuality and new ideas at the forefront. With its latest campaign featuring a more androgynous style, Blauer is here to show that its pieces are made for everyone.
From down jackets and college jackets with leather sleeves to leather jackets with puffer sleeves, the FW23 collection offers the perfect blend of classic functionality and delicate experimentation. You’ll see popular silhouettes accessorized with scout-worthy badges in an interplay of Italian and American style, all accompanied by a musical score from Brosnan himself.
Blauer USA continues to be that trusty fashion brand that has you sorted for the everyday, offering high-quality, functional garments that beautifully integrate design and comfort.
Find out more and shop the collection here.
