Highsnobiety
BMW

What would Frieze weekend be without the luxury cars, free champagne, VIP wristbands, and street-style fashion? Building on its longstanding tradition of supporting the arts, BMW is commissioning Paris-based artist Camille Blatrix for an original, site-specific installation titled Sirens that will be on display at the BMW Lounge throughout Frieze weekend.

Now in its third year, the BMW Open Work by Frieze series invites an artist to create an original artwork that draws inspiration from BMW design and engineering, using current and future technologies for exploration. This year, Blatrix used a combination of original sculptures to explore the theme of desire—probably the one thing that everything at Frieze has in common. Central to Blatrix’s fitting Sirens installation is an abstract white sculpture made from materials similar to those used for vehicles but transformed into an unfamiliar form. The sculptor has placed the piece in front of a BMW M850i Convertible as if they were in dialogue, describing the tension between the two as a “dance of seduction, in balance between fascination and repulsion.”

Artists have long found cars as a source of inspiration, from Yngve Holen’s wall sculptures made out of car parts, to Wolfgang Tillmans’ photographs of headlights after 9/11, to Frieda Toranzo Jaeger’s paintings of Teslas in apocalyptic landscapes. Blatrix takes after this tradition.

In describing the work, Blatrix states, “My practice is deeply rooted in a close dialogue with makers and suppliers, with ideas emerging intuitively from a direct technical conversation.”

Alongside the main sculpture, the artist has created a series of eery synthetic sculptures with a transfixing accompanying soundtrack that transform the BMW Lounge into an inspiring, creative environment.

Attilia Fattori Franchini, the curator for BMW Open Work by Frieze, describes Blatrix’s work as exploring “the emotional possibilities of functional objects” to produce “new and uncanny relationships.” In the past, Franchini has worked with artists Olivia Erlanger and Sam Lewitt. And now after seeing Blatrix’s installation for the series, we’re already excited to see what BMW has planned for Frieze London 2020.

Your Highsnobiety privacy settings have blocked this JW Player video.
We Recommend
  • kai
    Kai-Isaiah Jamal: “London Informs Every Part of Me”
    • Style
  • Stone Island's 2024 Frieze LA invitiation
    At Frieze LA, Stone Island's Jackets Are Art (EXCLUSIVE)
    • Style
  • RinseFM founder DJ Geeneus pioneered a music entity that changed london's underground scene
    Stroke of Geeneus: How London’s Most Disruptive Music Entity Fueled Rave Culture
    • Culture
  • Highsnobiety x Champion x Rinse merch collection celebrating rinse's 30th anniversary
    Rinse & Rave: Champion and Highsnobiety Take London's Underground
    • Culture
  • not in london
    London Calling: Introducing The Not In London Collection
    • Style
  • Image on Highsnobiety
What To Read Next
  • Late Checkout The Painter.
    Late Checkout: Luxury Fashion Fused With Jet-Setter Panache
    • Style
  • pamela-anderson
    Pamela Anderson Is Mother
    • Style
  • pamela-anderson
    You Can’t Just Read Our Pamela Anderson Cover Story, You Can Shop It Too
    • Style
  • Pamela Anderson Forever Icon
    Why Pamela Anderson Is a Forever Icon
    • Culture
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • a model wears a black t-shirt and bag the row's fashion show
    The Row Banned Cell Phones From Its Runway Show. Is That a Good Thing?
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.