We’ve seen it all before: as sportswear inches more and more into everyday wardrobes, it’s clear that the over-designed—and occasionally hyper-masculine—aesthetics simply don’t make sense for today’s modern man. Challenging the perceptions of what sportswear is, and what it can became, Los Angeles-based BRANDBLACK launches its thoroughly contemporary Spring/Summer 2017 collection.

Titled “Hinterlands,” the new selection takes aim at the way sportswear essentials are designed in the present day, instead opting for an approach that is softer, and non-conformist. Consisting of roughly 20 pieces, the collection features water- and wind-resistant bottoms textured with ultra soft moisture-wicking meshes, and an assortment of tops, jackets and lightweight shells. Details include pants and jackets with breathable panels, reflective accents, TPU dipped laces and micro zippers. Taken together, the clothing gives off a new “outside-looking-in” perspective on today’s sportswear engineering, resulting in a collection that represents not just a new direction in design, but the innovation that BRANDBLACK delivers to today’s style-conscious consumer.

With its Spring/Summer 2017, BRANDBLACK has traversed uncharted territory—a space outside sportswear’s conventions—to reveal a collection that is both refreshing, but classically stylish. Take a peek at the label’s upcoming collection on location, and get hyped for the label's upcoming Spring/Summer 2017 drop, hitting Assembly New York, Willy Chavarria and BRANDBLACK on February 17.


What To Read Next

  • Image on Highsnobiety

    Confirmed: Stüssy & Nike Have Another (Air) Penny for Your Thoughts

  • Image on Highsnobiety

    Diddy’s Surprise Baby News Leaves the Internet in Shambles

  • chaney jones kanye west dating girlfriend timeline julia fox

    Keeping Up With ChanYe, From Birkin Gifts to Calling It Quits

  • Image on Highsnobiety

    At the Core of Prada’s Chunky Steppers Is the America’s Cup

  • Image on Highsnobiety

    Adele Reveals Her (Rih)latable Reason for Attending the Super Bowl

  • Image on Highsnobiety

    Amidst the Hunger Games for Tour Tickets, Beyoncé Let Loose at Pre-Grammys Celebrations

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.