If there’s one city that embodies the Palm Angels aesthetic, it’s Los Angeles. The City of Angels has been inextricably linked to the label since it was founded in 2015. The entire brand image revolves around the city’s creativity, cultural history, and sense of community, not to mention the visual signatures. And, from November 10, a one-of-a-kind pop-up boutique will open where it all started, in the area in front of Maxfield.
“Palm Angels was born as a photography book featuring black-and-white pictures of the Los Angeles skateboard scene that I shot in 2011. At the time, I was inspired to create the book by my passion for photography, as a true art of expression, and that laid-back LA vibe that you could only authentically experience in places like Venice beach,” notes founder Francesco Ragazzi. “I have grown up with that Americana imagery of West and East coasts particularly, that I naturally infused in Palm Angels. Having the possibility to showcase the brand in LA with a one-of-a-kind store is, for me, a return to where everything started."
The Palm Angels Los Angeles boutique is a space where customers can experience the brand in a truly encompassing way. The free-standing store will last for only three weeks, providing a space for all the different aspects of Palm Angels to co-exist; highly curated materials live alongside raw design and luxury finishings, all set to the backdrop of a Palm Tree, obviously.
Almost every week, customers will be treated to new collections, ranging from an homage to LA entitled ‘You are exactly where you need to be’ to skiwear, a Moncler collaboration, and a one-off high jewelry collection crafted by London-based jeweler Duffy.
Palm Angels has made a name for itself with a unique and instantly recognizable visual language. An effortless LA lifestyle is communicated through Italian sartorial codes and fabrics. This distinctive attitude is perfectly realized in the Palm Angels LA pop-up store.
Be sure to scroll the gallery above for a peek at some of the pieces to expect and for those in the area, you can hit up 8818 Melrose Avenue, West Hollywood, CA 9006 to check it out in person.
