Sporty & Rich is tackling cozy season in style, tapping Los Angeles' Sunset Tower for an exclusive collaborative collection.

I love a tracksuit. From my matching Nike sets from JJB Sports as a child to the golden era of Tech Fleece in the mid-2010s or current rotation of Cole Buxton Warm Up sweats, I rarely go a day without throwing one on.

Last year, when we first locked into working from home, loungewear became the daily uniform. Sweatpants became the new tailored pant and sales were booming. This paved the way for countless brands to offer up their own spins on the classic two-piece to a varying degree.

Before developing into a fully-fledged brand of its own, Emily Oberg's Sporty & Rich began as a mood board, representative of a life surrounded by beauty and vintage sports advertisements.

As quickly as it grew visually, the Sporty & Rich lifestyle took off, growing from a selection of t-shirts into the ultimate comfy uniform.

The latest capsule offers up an updated take on Oberg's comfort-first uniform of minimalistic wardrobe essentials, in collaboration with LA's Sunset Tower.

Although collaborating with a hotel may seem like an unusual creative decision, Oberg explains it, saying: "When I first moved to LA, Sunset Tower quickly became one of my regular hangouts. It was down the street from where I lived, and I immediately fell in love with the old Hollywood feeling it gives as soon as you drive up to the valet.

I’m really big on good lighting and music in restaurants, and theirs is always perfect. The jazz band, candlelit tables, the palms, the way the pool glows at night against the Los Angeles skyline – for me, Sunset Tower is quintessential LA."

Within the lineup, you'll find subtly co-branded tracksuits, t-shirts, and accessories in a palette of "Lavender," "Chocolate," "Heather Grey," and "Cream."

You can shop the collection exclusively at Sporty & Rich and Selfridges from December 13.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.