Bread&&Butter by Zalando — The Pop-Up of Style and Culture — (B&&B) will be taking over Arena Berlin from August 31 to September 2 to bring visitors a curated mix of the next in fashion and music. With less than a week to go until the event kicks off (in case you still haven’t copped tickets, head here), B&&B has released a video series featuring some of the biggest ambassadors of this year’s event to get you hyped.

In the Next or Not series, model and artist UGLYWORLDWIDE, rapper Kodie Shane, 032c’s Marc Goehring, and streetwear heroes Magnus Ronning, Gully Guy Leo, and the PAQ guys discuss which trends they’ll be rocking (and which they’ll be avoiding) next.

Check out some of the videos below, and then keep on reading for more details on Bread&&Butter 2018.

Kodie Shane

Atlanta rapper Kodie Shane performed at B&&B’s Pop-Up preview earlier this summer. In her Next or Not video, she talks dad sneakers, rap beef, album merch, and more.


Marc Goehring

Who better informed to talk about what’s next when it comes to trends than Fashion Director of 032c Marc Goehring. Check out his video to see what he thinks on bum bags, military, and sherbert orange.



In her Next or Not clip, model and artist UGLYWORLDWIDE talks glitter, DIY clothing, and living on Mars. You can catch her IRL at B&&B when she joins the Instagram panel talk on Saturday, September 1 at 2 p.m.


Gully Guy Leo

Hailing from the quaint English town of Warwick, Instagram star Leo Mandella AKA Gully Guy Leo shares his thoughts on the latest trends including animal prints and logo socks. He’ll be joining UGLYWORLDWIDE giving an insight into life as an influencer during B&&B’s Instagram panel talk.



Taking YouTube by a storm with their fashion and streetwear show, the PAQ crew sit down and chat football jerseys, boy bands, and their guilty fashion pleasures.


Magnus Ronning

Streetwear connoisseur Magnus Ronning discusses CGI influencers, dating apps, and double denim. He’ll be on the ground at B&&B—make sure to keep an eye out for some ‘gram-worthy shots with him.


Bread&&Butter by Zalando will host 40+ brands including adidas Originals, Converse, Carhartt WIP, Nike, The North Face, Vans, Diesel, Levi’s, Weekday, PUMA, Reebok, Wrangler, 032C, and MAC Cosmetics. Each brand will have its own decked out pop-up to showcase upcoming collections and offer pre-launches and exclusive B&&B products, many of which you will be able to cop there and then. For those not in Berlin, you will be able to pick up some of the exclusive drops on Zalando’s new shopping hub breadandbutter.com, which launches on August 31 and will offer selected streetwear and exclusive drops all year long—make sure to stay tuned.

But that’s not all, there is also a sick music lineup of over 70 artists as well as a program of talks from leading industry voices and innovators including a conversation with Jerome Boateng and 032c and a discussion with Jaden Smith and G-Star RAW on sustainability. Plus, guests will be able to experience show pop-ups, workshops, after-parties, live installations, and even a Voguing ball with MAC Cosmetics.

Tickets for Bread&&Butter by Zalando are available via breadandbutter.com/tickets. Day tickets cost 15 euro online (20 euro on the door), and group day tickets are 45 euro (buy four/get one free).

Head over to breadandbutter.com for all the details, or follow @breadandbutter and facebook.com/breadandbutter to get updates directly in your feed.

For more on Bread&&Butter by Zalando, check out our roundup of what’s set to go down, here.

Words by Lucy Thorpe
Branded Content Editor
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