Gigi Hadid is fronting the new campaign for Burberry, wearing the first ever monogram collection as designed by chief creative cfficer Riccardo Tisci.

The monogram, designed by Peter Saville, was first seen in the run-up to Tisci's FW19 show back in February. The interlocking initials celebrate label founder Thomas Burberry in classic Burberry shades of beige and brown. The new campaign references the four archetypes from the FW19 show, with Hadid portraying the characters that represent the modern Burberry consumer: the boy, the gentleman, the girl, and the lady. The campaign is shot by renowned fashion photographer Nick Knight.

Burberry

Check out the campaign and products above and peep an exclusive behind-the-scenes video below.