Highsnobiety
Double Tap to Zoom
Burberry
1 / 11

Gigi Hadid is fronting the new campaign for Burberry, wearing the first ever monogram collection as designed by chief creative cfficer Riccardo Tisci.

The monogram, designed by Peter Saville, was first seen in the run-up to Tisci's FW19 show back in February. The interlocking initials celebrate label founder Thomas Burberry in classic Burberry shades of beige and brown. The new campaign references the four archetypes from the FW19 show, with Hadid portraying the characters that represent the modern Burberry consumer: the boy, the gentleman, the girl, and the lady. The campaign is shot by renowned fashion photographer Nick Knight.

Check out the campaign and products above and peep an exclusive behind-the-scenes video below.

Your Highsnobiety privacy settings have blocked this Vimeo video.
We Recommend
  • First Look: Willy Chavarria Steps up His Wildly Wonderful adidas Sneakers
  • First Look: At Rick Owens, It's Raining Men
  • Why Is Fashion Stuck In the Middle Ages?
  • The First Dries Van Noten Collection Without Dries Is Actually Very Dries
  • High-Octane Dressing? 'White Lotus' Talent? Burberry's Been Right On the Money
What To Read Next
  • Up Close With Pharrell & NIGO's Future-Classic Louis Vuitton Collection (EXCLUSIVE)
  • A Crown Jewel Sneaker for the Young Queen of the WNBA
  • This Is the Future of Basketball Shoes, According to Nike
  • In Neapolitan Ice Cream Flavors, Nike's Slick Skate Shoe Has Never Been Yummier
  • Careful, Nike Air's Sharp Skateboarding Shoes Have Claws
  • Virgil Abloh’s Legacy Is Inspiring a Generation of Students to Collaborate