Burberry is celebrating an “exceptional” response to Riccardo Tisci’s first collection, the Financial Times reports.
Revealing its results for the six months to the end of September, Burberry beat its internal profit projections of £169 million (approximately $221 million), banking a before-tax profit of £173 million (approximately $228 million) once adjusted for restructuring costs and the disposal of its beauty business. This despite a 3 percent drop in revenue to £1.22 billion (approximately $1.31 billion), which the company had forecasted.
According to the brand’s summary of the results, under new chief creative officer Tisci’s direction, Burberry’s SS19 “Kingdom” collection show was the second-most-viewed show of the season on Vogue‘s website and “continues to be endorsed by some of the world’s most-followed influencers.”
Stating that the label has been “energized” by recent changes, Burberry cites its newly refreshed logo and monogram, Tisci’s designs, adopting a drop-based sales model, and its store transformations as part of a wider strategy to reposition the brand over time.
Did you like Tisci’s debut Burberry show? Share your thoughts in the comments.
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