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Dover Street Market is setting aside a slice of its retail spaces to become a video store. However, this is a far cry from your local yellow-walled Blockbuster (RIP).

DSM has partnered with Criterion, a company known for curating and restorating cinematic masterpieces, to select a variety of esteemed and seasonally relevant films presented through in-store installations.

This includes full collector sets where the oeuvre of filmmakers like Agnès Varda is compiled into a nifty Blu-ray DVD boxset, each digitally restored, and accompanied by collectibles like a coffee table book. DSM’s picks range from the artsy to the populist, the latter informed by every Godzilla movie released between 1954 and 1975 and the former by individual films, like Stanley Kubrick’s 1999 thriller Eyes Wide Shut or David Lynch’s surrealist mystery Mulholland Drive, recently voted the greatest film of the 21st Century.

In Dover Street Market’s New York and Los Angeles flagships, the products will be available throughout December. However, between December 13 and December 14, there’ll also be a Criterion installation as part of the retailer's “holiday curation.”

No Dover Street Market store celebrates the holidays in the same. In New York, for example, you’ll find a church-themed pop-up by CFDA Award-winning designer Willy Chavarria, while in London, the creative set designers at Andy Hillman Studio created a “crystal castle.”

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That variety, where art installations and exclusive clothing mingle, is part of what gives Dover Street Market its charm. 

Dover Street Market is a well-established mecca for fashion nerds, known for hosting one of the world’s largest selections of brands from COMME des GARÇONS’ vast empire — Rei Kawakubo, founder of COMME des GARÇONS, is also the mastermind behind DSM — alongside everything from limited-edition sneakers to avant-garde dresses.

But it’s more than just a place for fashion freaks — film nerds are welcome, too.

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