Yesterday, Dyson revealed its latest addition to its impressive line-up of products, and this time, it's not a new vacuum cleaner or a fan – it's a wearable air purifier.

Basically, Dyson has ventured into sound and has created a pair of noise-canceling headphones with a built-in air-purifying system, which filters air and delivers it to you through a mouth attachment. Describing it is hard, so just take a look at the pictures – visuals are everything, after all.

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The idea has been in development for over six years and has seen over 500 prototypes before the new product dubbed the Dyson Zone™ came to fruition. "Air pollution is a global problem – it affects us everywhere we go. In our homes, at school, at work and as we travel, whether on foot, on a bike or by public or private transport," said Jake Dyson, Chief Engineer at Dyson.

It is all a bit dystopian, really.

We've reached a point where our air pollution is so bad that companies such as Dyson are trying to create solutions, but the big players are continuing at a rate that is only increasing our pollution.

During the COVID-19 pandemic, we saw NO2 pollution decrease, but it quickly returned to normal as cities began opening up, so much so that Londoners were advised not to do any outdoor exercise due to the levels of pollution.

"The Dyson Zone™ delivers rich, immersive audio and relief from unwanted city noise thanks to advanced active noise cancelling (ANC), low distortion and a neutral frequency response, to faithfully replicate music or audio as the creator intended," Dyson explains.

I actually had the chance to try the product on, and see it first-hand, and its not as strange as one might think. Although, there is definitely something Bane-esque about it, and the internet is really struggling to get on board with the idea of wearing the Dyson Zone™ in public – and the idea that we need to rely on these products to get clean air, instead of just getting clean air for everyone.

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Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Clean air shouldn't be a luxury, and Dyson's DysonZone™ has made people question why the product will only be available to those who can afford it. Shouldn't we be giving them to those who need them the most?

The product's release is still months away, with a late August date locked in, so there's still plenty of time for improvements, more information, and development.

At the end of the day, its innovation, and it paints a sad picture of the direction our environment is heading.

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