For three months beginning on December 1 each year, EA7 – the sportswear division of the Italian fashion power house that is Giorgio Armani – journeys up the slopes to some of the world’s most prestigious skiing resorts.

But this isn’t an extended Christmas party for the fashion elite or a team-building exercise for the company’s c-suite. This is the EA7 Winter Tour: a special series of events that invites everyone to experience firsthand EA7’s prestigious high-altitude performance outerwear for themselves, all while on the beautiful mountainsides of the world’s most illustrious ski-resorts. At each resort, skiers, snowboarders, and anyone else who likes their sports a little more extreme and on the side of a mountain can visit the specially erected boutique stores and try out the collection firsthand.

The EA7 winter sports collection itself attempts to tread the fine line between the effortless sense of modern style Armani is famous for and the all important technical support you need when you’re raging down a mountain in sub-zero temperatures.

The EA7 Winter Tour this year has already visited Courmayeur (December 8-11), Apertura Official Wintertour (December 17-20; the Ski World Cup), Alta Badia (from December 17 to 19, and then December 29 to January 5) and Campiglio (December 27 to 28). The new year sees EA7 cover Bormio (January 2-4), Livigno (January 7-9), St.Moritz (February 8-10), Corvatsch (February 8-12), Andorra (February 18-20) and finally Val Gardena (from February 24-26).

However, we managed to visit the project in Corvara, Alta Badia, in Italy's Trentino Alto Adige. Watch our exclusive film of the experience, above, before diving into the details of the EA7 winter sports collection here.

The EA7 Winter Tour 2016-17 Dates

Courmayeur: December 8-11 Apertura Official Wintertour: December 17-20 Alta Badia: December 17-19, and December 29 to January 5 Campiglio December 27-28 Bormio: January 2-4 Livigno: January 7-9 St.Moritz: February 8-10 Corvatsch: February 8-12 Andorra: February 18-20 Val Gardena: February 24-26

For more on Giorgio Armani's legacy in sport, read our interview with the legendary fashion designer during his "Emotions of the Athletic Body" exhibition during Milan Fashion Week.

  • Courmayeur:December 7-11
  • Corvara (opening Winter Tour):December 17-20
  • Alta Badia:December 29 and January 5
  • Madonna di Campiglio:December 27-28
  • Bormio:January 2-4
  • Livigno:January 7-9
  • Saint Moritz:February 8 and 10
  • Andorra:February 18-20
  • Gardena:February 24-26

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.