Inspired by Japanese streetwear and limited release sneakers, Highsnobiety caught up with founder Simon Suphandagli and took a quick tour of London-based shop and brand, EJDER.
After spending some as a youth worker and working with local communities, Suphandagli quit his job, went traveling, and eventually came back to pursue his passion for styling and fashion design. His personal attitude to the brand is "knows no boundaries". Although relatively new in the London scene, the brand has already garnered a strong following.
Suphandagli told Highsnobiety: "I feel like the young people empower themselves. We have a cool space in London and a platform – a great network in which we can share and create these opportunities." After originally stocking young and independent labels such as Ryan Hawaii and Los-Angeles based C2H4, the brand has since gone on to stock runway designers, expanding its visual strategy and outreach.
With a new online presence and stocking its own in-house brand, EJDER is definitely going to be a go-to name for interesting and fashion-forward streetwear. In closing, Suphandagli says, "for us to say that we empower young people, I'm not sure I agree with that. I feel like they empower themselves and we're just here to support that."
For more on the young brand, check out the video above and visit EJDER online here. Afterwards, preview the shop's "GATHERING" editorial below:
In case you missed it, here's a list of young designers killing it in Europe.