With nearly 77 percent of Americans owning a smartphone, mobile gaming has become more popular than ever. Accounting for nearly half of the $50 billion global gaming industry, a recent study by influencer marketing agency Mediakix has revealed that mobile gaming is more popular among women than men.

The report suggested that 63 percent of mobile gamers are women and 37 percent are men. Additionally, of the women who play mobile games, 60 percent play a mobile game every day, compared to 47 percent of males.

According to the study, women are also more willing than men to pay for mobile games. Consequently, male gamers are considered 31 percent less valuable than women in the mobile gaming market.

As well as the growing success of smartphone technology, the study goes on to suggest that the fact apps are attracting content creators and influencers, in addition to an influx of ad dollars from numerous brands wanting to reach wider audiences, have influenced demographics.

For a full breakdown of the stats, head on over to Mediakix.

In other news, reports suggest the PlayStation 5 won't be released for some time. More on that here.

  • Main & Featured Image:MIGUEL MEDINA / AFP / Getty Images

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