Following the release of its “Black Out” collection with Casio, G-SHOCK offers up yet another black iteration of "the world's toughest watch.”  As part of the ongoing 35th anniversary celebrations, G-SHOCK has paired up with Bodega on a collaborative edition of the iconic DW-6900 model.

Playing off of the “hidden in plain sight” concept of the bodega storefront, the G-SHOCK x Bodega DW-6900BB-1BD features a matte black, resin construction, "Bodega" text co-branding, and the “hidden in plain sight” slogan applied to the watch band.

The “hidden in plain sight” idea carries over into the watch’s packaging. Just as words can be concealed in a bowl of alphabet soup, a stash can fit snugly in a soup can, becoming an unassuming vessel for a timepiece. G-SHOCK and Bodega posit that, “true quality is... meant to be something that you can grab onto, without a second thought, every day.”

The Bodega x G-SHOCK DW-6900 retails for $150, and is available in-store and online.

In related news, A$AP Ferg has also collaborated with G-SHOCK, this time on a diamond-inspired watch

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