G-SHOCK / Bodega
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G-SHOCK / Bodega
G-SHOCK / Bodega
G-SHOCK / Bodega

Following the release of its “Black Out” collection with Casio, G-SHOCK offers up yet another black iteration of “the world’s toughest watch.”  As part of the ongoing 35th anniversary celebrations, G-SHOCK has paired up with Bodega on a collaborative edition of the iconic DW-6900 model.

Playing off of the “hidden in plain sight” concept of the bodega storefront, the G-SHOCK x Bodega DW-6900BB-1BD features a matte black, resin construction, “Bodega” text co-branding, and the “hidden in plain sight” slogan applied to the watch band.

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The “hidden in plain sight” idea carries over into the watch’s packaging. Just as words can be concealed in a bowl of alphabet soup, a stash can fit snugly in a soup can, becoming an unassuming vessel for a timepiece. G-SHOCK and Bodega posit that, “true quality is… meant to be something that you can grab onto, without a second thought, every day.”

The Bodega x G-SHOCK DW-6900 retails for $150, and is available in-store and online.

In related news, A$AP Ferg has also collaborated with G-SHOCK, this time on a diamond-inspired watch

Weekend Staff Writer

Isabelle is an Australian writer based in Berlin.

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