Tyler, The Creator's fashion label GOLF le FLEUR* has launched its first fragrance titled French Waltz.
While it is always hard to know what a fragrance smells like without having it in hand, the label's description does paint quite a vivid picture. The Eau de Parfum is described as: "Dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water. The smell of damp jasmine petals sails in the air, while hints of mandarin and magnolia amplify luminous sandalwood. Sweet yet floral, FRENCH WALTZ is a rose-musk made for everyone."
That idealistic portrayal of a day in the summer heat is also shown in the fragrance's promotional video. Standing at one-minute long, the video presents the musician relaxing by the sea with model Reign Judge before they both decide to jump off a ledge into the picturesque blue water beneath them. Its whimsical nature continues from the over-saturated, Wes Anderson-esque visuals that were released with the musician's latest album Call Me If You Get Lost.
With a flower-shaped bottle head and light pink "Fench Waltz" lettering, the fragrance fits into the visual language that Tyler has established through his recent output. His newest artistic chapter can be defined by its pastel colors and focus on traveling to other areas of the world, which can be found in his lyrics, music videos, and product releases. This scent is an extension of that.
It is also a marker of GOLF le FLEUR* transition into a lifestyle label. Recent new ventures from the brand have included it launching three shades of nail polish and a Globe-Trotter collection made up of luggage, a passport sleeve, a luggage tag, and a sticker pack. Once a streetwear imprint that stocked Tyler's penchant for brash graphics and colors, it is gradually positioning itself as more of a luxury line.
French Waltz is available now on the GOLF le FLEUR* website and can be shopped in 10ML, 50ML, and 100ML bottles.
