What is le FLEUR*?

le FLEUR* is a luxury brand created by Tyler, The Creator. It's known for its unique lifestyle collection, drawing inspiration from Tyler's style and music, particularly his album "Call Me If You Get Lost."


2017, Los Angeles, USA.


What kind of products does le FLEUR* offer?

The brand offers a range of products including unisex fragrances, nail lacquers, and clothing. A notable product is the FRENCH WALTZ fragrance, and the nail lacquers come in shades like GENEVA BLUE, GEORGIA PEACH, and GLITTER.

What is unique about le FLEUR*'s products?

le FLEUR* products often subvert traditional gender norms in fashion and beauty, reflecting Tyler's own explorative approach to style and identity.

Is Golf Wang and le FLEUR*the same?

As of December 2021, Golf le FLEUR* has branched away from Golf Wang into a standalone luxury lifestyle and apparel brand debuting with an invite-only pop-up shop in Los Angeles.

Why is Tyler's brand called Golf?

Tyler coined the term GolfWang in 2011 in his raps about youth rebellion and a dark sense of humor by calling his friends and crew the "Odd Future Wolf Gang." By switching the first letters W and G, he created the term Golf Wang. Another derivative of the term GolfWang is FlogGnaw, which is Golf Wang backwards.


The foundation of Golf Wang, the precursor to Golf Le Fleur (later jus, le Fleur) is laid by Tyler, The Creator. Initially, Golf Wang started as merchandise for Tyler's music collective, Odd Future.


The brand begins to evolve from simple merchandise to a more established fashion line. Tyler, known for his unique style and influence in the music and fashion scenes, starts to infuse his personal aesthetic into the clothing line.


Golf Le Fleur is officially launched. This year marks a significant step with the release of the Golf Le Fleur* sneaker, a collaboration with Converse. The sneaker features vibrant colors and floral motifs, becoming a signature style for the brand.


Golf Le Fleur continues to expand its range, releasing more apparel and accessories. The brand starts to gain more recognition in the fashion world, known for its bold and playful designs. Collaborations with brands like Converse continue, each release often selling out quickly.


Despite challenges due to the COVID-19 pandemic, Golf Le Fleur maintains its momentum. The brand adapts by focusing more on online sales and limited releases, which continue to attract attention and sell out rapidly.


le FLEUR* releases their luggage collection.

le FLEUR*'s first fragrance is released.


Tyler, the Creator's le FLEUR* Drops the "Golf" (& a Massive Restock).


le FLEUR* x Lacoste

Tyler, the Creator's Luxury Label Is Now a Full-Fledged Clothing Brand.

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