Double Tap to Zoom

Brand: Helmut Lang Jeans

Season: Spring 2019

Key Pieces: Check out the sheer nylon tee featuring original artwork from Slava Mogutin

Release Date: Available Now

Buy: Select items available at Helmut Lang

Editor’s Notes: For the continuation of the 'Logo Hack' series, Helmut Lang have tapped New York-based Russian-American multimedia artist, filmmaker and writer Slava Mogutin. The tees, sweaters and sheer nylons re-contextualize the masculine tropes from mechanics and contractors uniforms with queer artwork and a hotline to call on the back (dial 1-833-HELL-YES  to try it for yourself). The featured artwork ‘Helmut Go-Go’ and ‘Stock Boyz’ are original pieces from Mogutin, whose work endeavours to represent queer youth and question gender roles in contemporary society, making it a perfect match for the subversive and boundary-challenging oeuvre of Helmut Lang.

We Recommend
  • Helmut Lang Isn't Peter Do's Fault
  • For Helmut Lang FW24, Peter Do Strikes Again (In a Good Way)
  • Peter Do Does Helmut Lang, But Not As You Know It
  • Peter Do Is Taking the Reins at Helmut Lang
What To Read Next
  • adidas Ditches Retro-Sporty For Something More Quietly Luxurious
  • No Sneakers Needed for New Balance's First American-Made Clothing Collab
  • This Dapper adidas Sneaker Wears Secretly Good Knitwear
  • New Balance’s Tastiest Walking Shoe Cleans Up Very Well
  • Nike’s Mega-Thicc Air Max Gone Cookies & Cream
  • Even "Dirty" Prada Looks so Clean