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HUF

HUF has announced a new exhibition HUF FOREVER, honoring its founder, legendary skateboarder Keith Hufnagel, who passed away last month.

The HUF Worldwide founder helped pave the way for sneaker and streetwear culture in the early 2000s. The showcase pays tribute to Hufnagel's life and impact on the skating community through photography from Ari Marcopolous, Giovanni Reda, Tobin Yelland, Atiba Jefferson, and more.

HUF FOREVER is available for public viewing at the HVW8 Gallery in Los Angeles from Saturday, October 31 until November 8. Open 1 p.m. to 6 p.m. to the public daily with COVID-19 precautions in place. You can check out a preview of the exhibition in the gallery above.

To coincide with the gallery opening this Saturday, HUF is releasing a limited edition "Keith Hufnagel Forever Tee," designed by Cali Dewitt and James Rockin. The tee will be available at the brand’s LA store and online shop for $40. Proceeds from the Forever tee will be donated to the Phase One Foundation, a non-profit dedicated to supporting ground-breaking clinical cancer research.

Hufnagel passed away on September 24 after fighting brain cancer for two and a half years. He was 46.

"Keith Hufnagel paved the way for all of us - as a respected professional skateboarded, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how to do it right," HUF wrote in a statement. "Keith’s legacy will continue to live on at HUF. Today, tomorrow, and forever."

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