Double Tap to Zoom
HUF / Ryan Allan
1 / 16

Brand: HUF

Season: Summer 2018

Key Pieces: Strong graphics feature throughout this collection. Favorite pieces include the yellow "Body Shop" tee, flower print jacket, and long-sleeve, snake print top.

Release Date: May 17

Buy: HUF flagship stores, HUF online, and HUF retailers worldwide

Your Highsnobiety privacy settings have blocked this Instagram post.

Editor’s Notes: Celebrating American counterculture, HUF enters Summer 2018 with “The Last Resort," a collection that takes us on a road trip down the great American highway. Comprising chromatic hues and a bright, energetic color palette, the designs take cues from roadside motels and highway bars with neon sides.

Bright colors in the collection are juxtaposed against dusty, sun-bleached shades. Most items boast graphic prints that pay homage to roadside perks — seedy resort logos, tourist tees, and hand-painted typography — reimagined to reflect HUF's aesthetic. Expect to find some floral details and tie-dye vibes in there, too (because what kind of road trip would this be without them?)

Alongside apparel, HUF presents a new footwear silhouette in this collection, too: The Clive, featuring a breathable, four-way stretch mesh on the interior for maximum support.

Will you cop this collection? Let us know in the comments.

Next up, AriZone is launching a streetwear pop-up inspired by their 99c cans.

We Recommend
  • Japanese Nylon Takes Centre Stage in Our New Drop
  • Sunglasses Are Getting Weirder
  • Sports Shorts, Slides and Summer Skies – What’s Hot at Nike
  • HUF Celebrates Betty Boop in Its Retro-Inflected Capsule
What To Read Next
  • It's Not a Gallery. It's Not a Fair. It's the Place To Sit on a $1.9m Couch
  • Brooks x Babylon’s New Ghost 17 Breaks Convention
  • adidas' Beacon Basketball Shoe Crosses Over to the Dark Side
  • Your Yankees Cap Deserves to Be Wrapped In Cashmere
  • What Do You Do When Someone You Hate Wears a Brand You Love?
  • Robyn Is Tapping Into the Power of the Hoodie