Double Tap to Zoom

i-D continue their series exploring Britain's unique mosaic of subcultures by highlighting the impact Supreme and the internet have had on the country's stylish youths. Directed by Ewen Spencer (who shot the UK's garage and grime golden years back in the early ’00s), the mini-doc delves into the internet's impact on contemporary youth culture, interviewing young Supreme, Moschino and Versace collectors who wax lyrical on the impact the online world has had on their culture.

While many claim the internet has completely revolutionized typical notions of youth culture, Spencer's film takes a more pragmatic approach, arguing that today's youths are simply interpreting and appropriating the ideas and styles of previous generations.

Check out the film above and afterwards feast your eyes on i-D's mini film delving into the history of grime.

We Recommend
  • Spring Accessorizing Is the New Spring Cleaning
  • Supreme in 2026 Feels Like Supreme in 2016
  • Toys That Adults Can Get Away With Owning
  • Why Do We Destroy Good Brands?
What To Read Next
  • Nike's Slick Air Max Sandal Is the Answer to Boring Shoe Fatigue
  • Human Made's "Affordable" New Brand Is for High Schoolers
  • Kiko Kostadinov's First Dr. Martens Are Freaky Good
  • JW Anderson Pulled Out All the Stops for... Beer Merch?
  • On MCM's 50th Anniversary, Heritage Means Evolution Not Nostalgia
  • A Legendary AJ13's Return Proves Third Time Really Is the Charm