Double Tap to Zoom

After releasing the song yesterday, Justin Bieber has now dropped an accompanying video to his latest single “Yummy.”

It's Bieber’s first single since 2015’s “Purpose.” The visuals see the newly-pink-haired pop star chowing down on a lavish, '60s-inspired meal. As the sitting descends into a dance party, Bieber removes his pink Drew House hoodie and hops onto the table.

Although fans have speculated that the song is about his wife, Hailey Baldwin, the model doesn't seem to make an appearance. However, as the video draws to an end, a slice of cake is removed from a plate to reveal a youthful Justin with the word "Yummy" below.

Check out the video below.

Your Highsnobiety privacy settings have blocked this YouTube video.

In addition to delivering the long-awaited visuals, the Biebs also dropped a corresponding Yummy x Drew House tee. The limited supply is available exclusively following the video premier. Shop it here.

“Yummy” could likely be the lead single from Bieber's upcoming project, his first album in five years, since 2015's Purpose. Here's what we know about his forthcoming album.

We Recommend
  • Don't Worry Everyone, Justin Bieber Is Fine
  • All Hail Biebs: Tracing Justin Bieber's Style Evolution
  • Who Is Lightskin Bieber & Why Is He Back?
  • Bieber Beefs With H&M Over "Trash" Merch
What To Read Next
  • Why a Genius Dressmaker Is Upcycling Dirty Moto Jackets
  • CYBEX Lands In Berlin
  • Jesse Jo Stark’s New Music Video Is a Chrome Hearts Fever Dream
  • Ralph Lauren Made the Yankees Cap Fancy
  • Nike Rebuilt Its Pegasus Shoe for Mud, Rain, Winter & Everything Else
  • The Replay Gallery Is This Year's Must-See at Miami Art Week