From a distance, Justin Bieber seems like a pretty chill dude. He dresses as Cookie Monster on Halloween, overpays for monkey pictures, and wears Air Force 1s to the Met Gala. But when a chill dude loses his temper, the devil shivers — the devil in this case being fast-fashion giant H&M.

It all started in late December, when H&M launched a new collection of Bieber merch. In it, oversized T-shirts and phone cases were decorated with collaged images of Bieber that looked very Tiger Beat.

Other garments were printed with "I miss you more than life," a lyric from Bieber's single, "Ghost," and amusingly vague "WORLD TOUR" text, presumably referring to the Justice World Tour that Bieber recently canceled over health concerns.

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The problem is that Bieber apparently didn't sign off on any of H&M's new merch. Well, as long as Justin doesn't see it, no one's the wiser.

Unfortunately for H&M, Bieber seems to keep tabs on fan pages who, in turn, keep tabs on everything.

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On December 20, Bieber stan account @jbiebertraacker [sic] showcased the new H&M goods in a dedicated post, drawing ire from Bieber himself.

"When everyone finds out I didn’t approve any of this merch smh," he said, presumably to the immense delight of account's owner. I mean, isn't the point of every fan page to be noticed by your idol?

Anyways, Bieber then uploaded a pair of mostly all-caps Instagram Stories expressing immense displeasure for H&M.

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H&M initially defended the Bieber collection in a statement sent to WWD: “As with all other licensed products and partnerships, H&M followed proper approval procedures. As it stands now, we need to look into this more to understand, before we take any other actions.”

Licensing is indeed tricky territory: fashion brands big and small may go through a third party to acquire the license for a subject's visage, one that the subject may not be aware of themselves.

To whit, it's not impossible to believe that H&M went through the proper channels to procure rights for Bieber's image — from, say, the pop star's record label or the photographer who owns the photos H&M used — without Bieber being clued in, and it'd all be perfectly legal (obviously, from an outsider's perspective, we can't really say one way or another).

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In the past, Bieber partnered with several fast-fashion companies for similar drops, releasing tour merch with retailers like H&M, Forever 21, and Claire's.

But old ties do not bind: fans flooded H&M's main Instagram account after Bieber published his Instagram Stories, asking H&M for "an explanation" and calling the collection "sketchy."

H&M's initial response to the accusations included affirmation that the collection would remain for sale.

By December 21, however, the Bieber collection had been removed from the H&M website "out of respect" to the singer, the company said in a subsequent statement.

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