Following the unveiling of his new project KAWS:HOLIDAY at Seoul’s Seokchon Lake last week, Brian "KAWS" Donnelly continues to overtake the South Korean peninsula with the unveiling of another public artwork on view, also made in conjunction with longtime collaborator AllRightsReserved.

This time, the Brooklyn artist's infamous designs are now featured on the country's iconic and tallest skyscraper Lotte World Tower via a light installation. KAWS's signature 'XX' motif is projected across the 1,820-foot building in digitized form, colored in white lighting to perfectly offset against the dark nighttime sky.

If you're visiting the area, the official address is listed below, or you can easily view it from afar within Seoul.

Lotte World Tower 300 Olympic-ro, Jamsil 6(yuk)-dong Songpa-Gu, Seoul South Korea

In other art news, a Takashi Murakami x OVO collab may be in the works.