The use of laser technology has become a more common and cleaner method of distressing jeans. Whereas the standard practice for producing distressed denim has been for textile workers to treat the fabric with chemicals and sandpaper, now companies have a faster, safer way of creating that final, worn-in look — and it has to be seen to be believed.

Instagram account @streetartglobe recently published the video below, which shows the fabric — with an outline sketched out already — placed under laser heat. As the beams hit the fabric, the dye burns out, causing a pale, distressed effect and marks. Not long after, an intense beam then cuts out the material along the outline, ready for stitching and assembly.

In March, Levi's committed to replacing manual processing by workers with laser automation to reduce the use of harsh chemicals during manufacture by 2020. Similarly, G-Star RAW has employed laser technology as part of its sustainable denim project in partnership with Jaden Smith.

Check out the video above and let us know your thoughts below.

For more style heat, check out Supreme's reportedly planned box logo crewnecks for next season.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.