In today’s world, life never stops moving. From day to night, unique experiences shape the modern man and woman into inspiring individuals. In that restless spirit, New Balance has crafted the NB 247: a shoe built for today’s 24/7 lifestyle. With a global series of parties on January 7, 2017 that showcased some of the most unique, creative, and innovative cultural figures in some of the world’s biggest cities, New Balance embodies how to live life in 247.

As the kick-off city for the global 247 event, Tokyo was primed and ready to ignite the worldwide party. With a focus on the Japanese city’s rigorous art scene, the all-day event was as much an homage to the city’s nonstop energy as it was to New Balance’s innovative new silhouette.

Starting at 9 a.m., the party kicked off at Harajuku’s contemporary Bank Gallery with a combination art exhibit and live painting session, featuring artists from around the globe. The roster of artists included graffiti artist Honet, FAFI and Letman—who participated with a live painting performance—along with Craig & Karl, Kate Morros, Kami and Eric Elms. Each was tasked with tackling the concept of “247” in their own style, with each adding their individual flavors to the theme. With one-of-a-kind interpretations, each artist approached the brief differently, varying from Craig & Karl’s rework of “Life in 247” in their multi-patterned style, to Honet’s graphics featuring characters wearing and running around in the New Balance 247 sneaker.

But art wasn’t the only thing on display, as musicians took over in the evening. Featuring a performance by NYC’s Onyx Collective, the group’s fusion of jazz, R&B, hip-hop, rock, and soul led a musical lineup that also included Japan’s Mitsu the Beats and Monkey Timers.

If you couldn’t make the event in the Japanese capital, don’t worry—we captured the whole day’s goings-on with a full recap. Check the video above to see Japan's New Balance 247 party.

What To Read Next

  • Image on Highsnobiety

    15 Summer Sneakers That'll Bring the Heat

  • Gucci rubber sandals

    Gucci Just Made Your Childhood Jelly Shoes Luxury

    Style
  • yeezy foam rnnr

    The Best adidas YEEZY Foam RNNR Colorways to Cop This Season

    Sneakers
  • Image on Highsnobiety

    Oi Polloi x Universal Works Is an Explosion of Color

    Style
  • Image on Highsnobiety

    For AFFXWRKS, New Utility Is The Name Of The Game

    Style
  • Image on Highsnobiety

    Our Latest Sneaker Turns City Pavements Into Clouds

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.